Adapting Marketing to Libraries in a Changing and World-Wide - download pdf or read online

By R. Jean Savard, Rejean Savard

ISBN-10: 3598218117

ISBN-13: 9783598218118

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Extra info for Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat

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La situation suédoise est évoquée à travers des exemples. Norway and Sweden have a lot in common. We both look with envy upon our fellow Nordic countries, Denmark and Finland. Denmark has always been the leading library country here. And while my home library, the Lund City Library, is proud of circulation figures such as 14 books a year to every citizen, one of the best in Sweden, Finland can brag of 50! How they do it? There are a lot of theories but I think there must be some marketing to it.

Expensive campaigns do not help a bit if the users don't feel welcome or that you care about their needs - even if they are not asking sophisticated reference questions. We also had a good experience while making «Customer charter» (Table 4); the library had fruitful discussions formulating it, and the staff and users were made aware of which services the library promises to provide. Increased competence in using the Internet is not sufficient, the staff still - and continuously also need training in communication, in handling changes, in giving feed-back to each other positive as well as negative.

You are also marketing the library by having alliances, which seem to be more important today. Two or three are stronger than one and may achieve more. An alliance with the press is important. However, we have to know how the press operates. The reporters want to write a good story and might stress something other than what you think is the most important. That's their choice, and we have to accept it. Alliances with politicians, influential people, and organisations in the local community might help you in marketing the library.

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Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat by R. Jean Savard, Rejean Savard

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