Automotive

Read e-book online American Wheels Chinese Roads PDF

By Michael J. Dunne

ISBN-10: 0470828161

ISBN-13: 9780470828168

ISBN-10: 0470828625

ISBN-13: 9780470828625

ISBN-10: 0470828641

ISBN-13: 9780470828649

ISBN-10: 047082865X

ISBN-13: 9780470828656

How your small business can faucet into international markets In Export Now, fantastically certified authors clarify the secrets and techniques to taking your organization worldwide. delivering a real-world technique that any sized company can use to move international, this ebook serves as a reliable instruction manual for opting for, comparing, and taking advantage of worldwide company possibilities.

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Much of their work involved showing products and technology in an effort to convince delegates from Shanghai that GM would be a better partner than Ford. SAIC made fact-finding visits to Detroit that rapidly took on a likeness to the reality TV show The Bachelor, albeit ten years before that show’s time. For the first few days of a visit to Detroit, the Chinese delegates from SAIC would spend all of their time with GM people in Detroit and at the GM tech center in Warren, on the east side of town.

Even if he did understand their cunning dimension, he might have hugged the SAIC officials anyway, just for creating some good news. He needed good news. Swando’s job was to get GM on track in China and the projects he inherited were in very poor shape. GM’s two highest-profile initiatives in China—Brilliance GM and the BeiNei Engine plant—were embarrassments. At Shenyang Jinbei, operations were going from very poor to even worse. indd 32 5/13/11 8:58:38 AM the hook 33 strategy in entering the joint venture was to produce the S-10 pickup truck.

Indd 35 5/13/11 8:58:38 AM 36 a me r i c a n wh e e l s , c h ines e road s there was no reason for GM to continue messing around with chicken-shit programs like Shenyang Jinbei and BeiNei. At Beijing Jeep, Swando had witnessed how even a modest car joint venture in China could make terrific profits. The key was to get inside China’s protected industry and let the Chinese partners win production orders from the government. “We used to know our profits for the year by the first week of January, when we got the official production orders,” recalled Kerry J.

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American Wheels Chinese Roads by Michael J. Dunne


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